Just Trays:
Trade advertising

Background

Just Trays are a leading shower trays manufacturer. We were briefed to launch their new JTBREEZE product, a revolutionary shower tray that is 80% lighter than a conventional stone tray yet just as strong. We needed to drive awareness, trial and educate and excite key audiences (skilled tradesmen, specifiers and merchants).

Strategy

Smartmedia used half page ads placed in selected relevant titles and worked closely with the PR activity in order to drive the maximum response from a limited budget.

Results

The activity delivered over 300 responses which led to a number of significant orders.

"Smartmedia are truly placed to deliver the best in fully integrated campaigns across media planning and buying, web development and creative execution, they have exceeded my expectations and offer this all at very competitive rates"

Paul Crossley
MD, Just Trays