First Direct:
Recruitment

Background

First Direct were the UK's first online bank. We have worked on their current account recruitment for over 20 years.

Strategy

Researched and developed tangible creative improvements and planned to deliver a long standing, best performing insert.

Results

Launched the smart mortgage product which was over subscribed. More recently challenged traditional thinking on delivery channels and buying models, with a goal to reduce the CPC by 20% and make campaigns more trackable from offline channels to online redemptions.

"We have worked with Intermarketing for many years, they challenge our thinking and always deliver – they continue to be a trusted supplier"

Peter simpson
Founder