Insert Programme - Mature
70% Revenue increase year on year
50% Volume inserted increase year on year
21 million inserts sold so far in this programme
Volume provider for catalogue, product dispatch and statement
Revenue able to subsidise marketing programme
Leisure List - Immature
Sales at Smart Media started June 2001
125% revenue increase year on year
2001
60% New Tests
13% Rollouts
9% Second rollouts
9% Third rollouts
9% Forth rollouts
2002
24% New tests
33% Rollouts
20% Second & Third rollouts
23% Forth, Fifth, Sixth, Seventh, Eighth rollouts
50% revenue increase year on year
Mail Order List - Mature 2001
18% New Tests
21% Rollouts/Retests
61% Banker Buyers